It’s simple. Members earn points on every purchase, milestones, anniversaries and just because.  Not a Family or Friends member? You can still earn points when you reach a certain lifetime values. 

• Base Level – 500 Points When You Enroll
  Enroll For Free – Create An Account 
• Bronze Level – 1X Points
  4-Bottle Family Membership, Friend Membership or $1000 Lifetime Value 
• Silver Level – 5X Points
  6-Bottle Family Membership or $5,000 Lifetime Value 
• Gold Level – 10X Points
  12-Bottle Family Membership or $10,000 Lifetime Value

*Redeem Points Online or In The Lounge | 100 Points = $1