NÉGOCIANT, WINERY, RESTAURANT, NEIGHBORHOOD LOUNGE.
Yeah, I guess you can say we're pretty ambitious.
WHO WE ARE
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ON THE WINE ROAD
Vinovium – Latin for “on the wine road” – was founded in 2012 with a clear mission: to pioneer a collaborative approach to Texas wine shaped by deep industry relationships, decades of wine expertise, and a deep love for winemaking.
True to its name, Vinovium sits at the beginning of the 290 Texas Wine Trail. Start (and end!) your journey into wine country with a glass at our tasting room in downtown Johnson City. It would be an honor to welcome you to the Texas wine country.
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OFF THE BEATEN PATH
While most wineries follow the traditional grower-producer model, we built a négociant-winery partnership that tells a distinctly collaborative Texas wine story.
Plus, we were among the first Texas wineries to embrace kegged wine, a choice that keeps every pour fresh and minimizes waste – a win-win for us wine lovers and the planet.
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WE LOVE TO EAT
Food matters here too. Inspired by our travels, we serve simple, craveable bites where Mediterranean flavors meet Hill Country soul delivered to your table with a smile (and a chat, if you’re up for it).
Think: house-made spreads on warm bread, indulgent sandwiches, or sweet & savory charcuterie to go with your choice of white or red. Whether you're looking for a quick lunch or a relaxed dinner in downtown Johnson City, we've got you covered.
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...BUT WE LOVE WINE & COMMUNITY MOST
Above all, we really, really love wine and are committed to building an incredible community around it. You’ll see this in our events, Wine Club membership, and collaborations, all of which were imagined to deliver a hospitality experience like no other.
We’re dedicated to making Vinovium the kind of place you keep coming back to. Why? Well, there’s nothing like sharing a great bottle of wine with even better company, don’t you think?
